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At a glance

Highest score first. Scores within 2 points are level: when we had the screener read the same two applications again, the gap between them moved by up to 2. A must-have in the brief (below the list) costs 5 points when the application does not show it and 2 when it only partly does.

  1. Dianne L.Philippines · asking $1,050Goes on to the interviewAhead of Shiela B. mainly on the work sample (84 vs 78).85/100
  2. Shiela B.Philippines · asking $880Goes on to the interviewAhead of Jay N. mainly on the work sample (78 vs 62).80/100
  3. Jay N.Philippines · asking $730Stops here66/100

2 of 3 clear 70, the score an applicant needs to go on to the written interview. A real shortlist only holds people who clear it and then the interview; the one below it is shown so you can see what the screener turns down.

The brief they were screened against

Role: E-commerce VA · Band: $700–1,200/mo

Must-haves: Shopify or equivalent platform, accurate product listing creation, order processing, customer message handling

Nice to have: inventory tracking and reorder awareness, basic Shopify Analytics reading, Amazon Seller Central

Scored on 2026-09-23 by the AI screener that grades real applicants: the ecommerce-va rubric, run on claude-sonnet-4-6. Nothing below was edited afterwards — including where it went against a candidate. The rubric and weights are published.

Dianne L. · 1 of 3

SCREEN 85/100

Philippines · asking $1,050

How the 85 adds up · Top ~10%

A bar is as long as its part's weight; the filled share is the score out of 100.

  1. Graded work sample 35%84

    Step-by-step Shopify listing process with specific tools (Squoosh, <500KB), ALT text rationale, variant-level SKU logic, and a live test-checkout check.

  2. Scenario judgment 25%86

    Immediately pulls all four orders, separates what they own vs. escalate, documents in Notion, and sends owner a summary — clear triage and authority awareness.

  3. Experience specificity 20%83

    Names Gorgias, ShipBob, Seller Central, cites $120K/mo store, 60–80 tickets/week, and three stockout flags with owner confirmation.

  4. Written & spoken English 15%82

    Consistently clean, direct register throughout; phrase 'Proactive is always better than reactive' shows confident, client-ready tone with no errors.

  5. Salary-band fit 5%100

    Asks $1,050 a month, inside the $700–1,200 band.

Must-haves in the brief: 4 of 4 shown

  • Shopify or equivalent platform — shownShopify
  • accurate product listing creation — shownlisting new products (full data entry, SEO-optimised copy, variant setup)
  • order processing — shownprocessing orders and managing fulfilment exceptions
  • customer message handling — shownhandling customer messages via Gorgias (60–80 tickets a week)

The parts, weighted as above, come to 85.

Screening notes

Strongest: Scenario answer shows clear authority boundaries and proactive batch-problem thinking, not just single-ticket resolution.

Concern: Night-shift hours (10pm–7am PHT in winter) are demanding; no mention of how long they have sustained that schedule.

Worth asking: How do they currently split time between the two US brands, and would this role require dropping one?

Verdict: A well-evidenced, operationally specific candidate whose work sample, scenario, and experience all sit comfortably above the competent-but-generic threshold.

Experience

4 years as an e-commerce VA, supporting two US brands simultaneously for the last 2.5 years — a home goods Shopify store doing around $120K a month and a smaller Amazon FBA brand. On the Shopify side I do everything: listing new products (full data entry, SEO-optimised copy, variant setup), processing orders and managing fulfilment exceptions, handling customer messages via Gorgias (60–80 tickets a week), and running the weekly inventory count against the 3PL dashboard. I flagged three potential stockout situations before they happened last year by checking the coverage calculation weekly — the owner told me they would have been blind to two of them without me checking. On Amazon I manage FBA listings and handle cases with Seller Support.

Tools

Shopify, Gorgias, Google Sheets (inventory tracking and weekly ops report), ShipBob dashboard, Amazon Seller Central, Canva for product image editing and infographics

Scenario answer

Asked: A customer leaves a 1-star review saying their order arrived with the wrong item, and you can see three other orders from the same batch that might have the same problem. The store owner is travelling and unreachable until tomorrow. Walk through what you do right now.

When I see a 1-star review about a wrong item and three other potentially affected orders from the same batch, I do not wait for the owner to get back. First, I pull all four orders from Shopify and confirm which SKU was shipped versus what was ordered. If the system shows the wrong SKU was fulfilled, I mark those orders in a tracking sheet immediately. For the customer who left the review, I respond to the review publicly within the hour: 'We are so sorry about this. This is not the standard you deserve from us. We have sent you a direct message to make this right immediately.' Then I message them directly through the platform: I apologise specifically, confirm I am sending the correct item today with expedited shipping at no charge, and give them the option to keep the wrong item or return it free. I do not ask them to update the review — that comes across as transactional and often backfires. For the other three orders — I do not know yet if they received the wrong item, so I message all three proactively: 'We noticed a fulfillment issue with a batch of recent orders. Can you confirm you received [correct item] in your order? If anything is off, we want to make it right before you have to reach out to us.' Proactive is always better than reactive. What I handle vs. what goes to the owner: I handle all the customer communication and the replacement shipments — those are within the normal return/replacement authority I have been given. I cannot reverse a large credit or issue a refund over a threshold without the owner's approval. I document everything in a Notion page — all four orders, what I confirmed, what I sent — and I send that to the owner as a message summary so they wake up tomorrow with full context and no fires to put out.

Work sample

Asked: Pick any e-commerce platform you've used. Describe your process for listing a new product from scratch — photos, copy, pricing, variants, SEO — and the one check you'd run after it goes live.

LISTING A NEW PRODUCT FROM SCRATCH — my process on Shopify PRODUCT: A kitchen silicone utensil set (new SKU, 5 variants by colour) BEFORE UPLOADING 1. Confirm all product info from the supplier: exact dimensions, materials, care instructions, country of manufacture. Missing this is how you end up with wrong specs on the page and a return two weeks later. 2. Check competitor listings for the same product on Amazon and Shopify to understand how it is being positioned and what reviews flag as problems — this shapes the copy. IMAGES 3. Upload in this order: hero shot (white background, product centred), lifestyle shot, detail shot, infographic with key specs. Shopify compresses images on upload but I always optimise to under 500KB first using Squoosh to protect page load speed. ALT text on every image: descriptive, includes the key phrase ('silicone kitchen utensil set 5-piece BPA-free'), not stuffed. COPY 4. Title: [Brand] [Product Name] — [Key Differentiator] | [Size/Material hint]. Not keyword-stuffed, readable to a human first. 5. Description: bullet points leading with the benefit, not the feature. 'Heat-resistant to 450°F' not 'Made of premium silicone.' First three bullets are the most important — on mobile those are what shows above the fold. 6. SEO fields: meta title and description are different from the product title and description — meta description is 155 characters maximum, written as a human would read it in a search result. VARIANTS 7. Each colour variant gets its own images — not just a recolour. If the black set does not have its own photo, buyers assume the one on the page is the only option. 8. SKU codes from the supplier, not invented ones — they need to match the PO and the fulfilment system or you create a reconciliation headache immediately. THE ONE CHECK AFTER GOING LIVE Buy the product myself on the store (or have the owner confirm a test checkout) to verify the variant selector works correctly, the right images display for each variant, and the shipping calculator produces a real number. Every listing I have put live that had a bug had the bug at the variant level, not in the main product fields.

Availability

Full-time, 9am–6pm US Eastern (9pm–6am PHT in summer, 10pm–7am in winter). Available in two weeks.

↑ All 3 at a glanceNext: Shiela B. ↓

Shiela B. · 2 of 3

SCREEN 80/100

Philippines · asking $880

How the 80 adds up · Top ~10%

A bar is as long as its part's weight; the filled share is the score out of 100.

  1. Graded work sample 35%78

    Structured, step-by-step Shopify listing process with SKU-per-variant detail, alt text, and a live cart-check; solid but not exceptional.

  2. Scenario judgment 25%82

    Correctly sequences confirm-then-communicate, proactively contacts the three at-risk orders, and explicitly holds at authority boundary on refunds.

  3. Experience specificity 20%74

    Names Shopify, Freshdesk, Google Sheets, gives 40–60 messages/week, two years, and honestly flags inventory work as execution-only, not analysis.

  4. Written & spoken English 15%80

    Consistently clean, professional register throughout; phrases like 'more execution than analysis' show precise, confident word choice.

  5. Salary-band fit 5%100

    Asks $880 a month, inside the $700–1,200 band.

Must-haves in the brief: 4 of 4 shown

  • Shopify or equivalent platform — shown2 years as a Shopify VA
  • accurate product listing creation — shownupdating product listings
  • order processing — shownprocessing orders
  • customer message handling — shownhandling customer emails through Freshdesk

The parts, weighted as above, come to 80.

Screening notes

Strongest: Scenario answer — confirms before acting, proactively contacts the batch, and holds the authority boundary on refunds cleanly.

Concern: Inventory work is self-described as execution only ("my owner sends me the data and I update the tracking sheet"), so independent reorder awareness is unproven.

Worth asking: Has the candidate ever identified a stock issue before being told, or flagged a listing error that reached the owner's attention?

Verdict: A well-evidenced, operationally reliable Shopify VA whose ask sits comfortably inside the band, with a clear ceiling on independent inventory analysis.

Experience

2 years as a Shopify VA for a US beauty brand (skincare and haircare). My daily work is processing orders, updating product listings, handling customer emails through Freshdesk, and keeping the inventory spreadsheet current. I manage about 40 to 60 customer messages a week. I also help with promotional setup — I configure discount codes and sale prices when the owner provides the brief. I have not yet run an inventory reporting workflow independently; my owner sends me the data and I update the tracking sheet, so my inventory work is more execution than analysis.

Tools

Shopify, Freshdesk, Google Sheets, Canva (basic image editing for product banners)

Scenario answer

Asked: A customer leaves a 1-star review saying their order arrived with the wrong item, and you can see three other orders from the same batch that might have the same problem. The store owner is travelling and unreachable until tomorrow. Walk through what you do right now.

When I see a 1-star review about a wrong item and three other orders from the same batch, I would first check all four orders in Shopify to confirm what was actually shipped versus what was ordered. If the system confirms a fulfillment error, I would document the four orders — order numbers, what was ordered, what was shipped — in a message to the owner so they have full information. For the customer who left the review, I would respond to the review to acknowledge the problem and say we are addressing it, then reach out directly to arrange a replacement and apologise. I would send the correct item with expedited shipping and give them the option to return the wrong item. For the other three orders I would send them a proactive message: something like 'We noticed a potential issue with a recent batch of orders and we want to make sure yours was correct. Can you confirm you received [product name]? If anything is off, please let us know and we will fix it right away.' I would update the owner by email with what I found and what actions I took, even while they are travelling. I would not approve refunds above my normal authority or make any changes to the store without their go-ahead — but I would handle all the customer communication myself, since that is within my normal responsibilities. I would also note the batch in question for the owner to investigate with the fulfillment team when they are back.

Work sample

Asked: Pick any e-commerce platform you've used. Describe your process for listing a new product from scratch — photos, copy, pricing, variants, SEO — and the one check you'd run after it goes live.

LISTING A NEW PRODUCT ON SHOPIFY — my process STEPS I FOLLOW: 1. Gather the product information first: name, description, variants (sizes, colours), price, weight and dimensions (for shipping), and the supplier's product images. If the images are not good quality, I note this for the owner before uploading — bad images cause returns. 2. Create the product in Shopify with the correct title format: Brand + Product Name + Key Feature. I keep it clear and readable, not stuffed with keywords. 3. Write the product description: I lead with the key benefit of the product, then cover the main features using bullet points for easy scanning. I include care or usage instructions if relevant and materials/specifications at the bottom. 4. Upload the images in order: hero image first, then lifestyle photos, then detail shots. I add alt text to each image using the product name and a brief description. 5. Set up the variants — each size or colour as a separate variant with its own SKU and price if different. I make sure the correct image is assigned to each variant so buyers see the right colour when they select it. 6. Fill in the SEO title and meta description based on the product name and main benefit. I keep the meta description under 160 characters. 7. Set the product to 'Active' once everything is reviewed. THE ONE CHECK AFTER GOING LIVE: I click through the product page on the live store to make sure all images load correctly, the variants display properly, and the product can be added to the cart without errors.

Availability

Full-time, 9pm–6am PHT (9am–6pm US Eastern; I move an hour later in November). One week's notice.

↑ All 3 at a glanceNext: Jay N. ↓

Jay N. · 3 of 3

SCREEN 66/100

Philippines · asking $730

How the 66 adds up · Competent but generic

A bar is as long as its part's weight; the filled share is the score out of 100.

  1. Graded work sample 35%62

    Covers all major steps clearly but stays generic — no SKU conventions, image specs, or copy technique beyond 'clear, readable'.

  2. Scenario judgment 25%74

    Documents first, contacts all four customers, notifies owner, and correctly pauses on replacements pending cost approval — solid triage logic.

  3. Experience specificity 20%52

    Names Shopify, Lazada, Shopee, and Messenger but gives no numbers, no volume, no decisions with measurable outcomes.

  4. Written & spoken English 15%72

    Consistently clear and professional; phrases like 'cost impact that the owner needs to approve' show appropriate register throughout.

  5. Salary-band fit 5%100

    Asks $730 a month, inside the $700–1,200 band.

Must-haves in the brief: 4 of 4 shown

  • Shopify or equivalent platform — shownShopify (basic)
  • accurate product listing creation — shownI would add basic SEO information: the product title as the SEO title, and a short description in the meta description field
  • order processing — shownI handle order processing
  • customer message handling — shownrespond to customer messages

The parts, weighted as above, come to 66.

Screening notes

Strongest: Scenario answer shows genuine judgment — pausing on replacements for cost approval before acting unilaterally is the right call.

Concern: Experience section has no numbers, no order volumes, no listing counts — all claims are adjective-heavy with no measurable evidence.

Worth asking: How many SKUs or orders per week did they handle, and have they used Shopify for a non-Philippine market or currency?

Verdict: A careful, clear communicator who covers all four must-haves but whose experience depth is unverified and whose work sample stays at a textbook level.

Experience

1 year as an e-commerce assistant for a local Philippine Shopify store that also sells on Lazada and Shopee. I handle order processing, respond to customer messages, and update product listings when the prices or stock levels change. I have also helped set up a few new products from scratch when we launched a new category. Most of my experience is with local Philippine e-commerce platforms but I understand that Shopify for a US client works similarly. I am hardworking, eager to learn, and I pick up new tools quickly.

Tools

Shopify (basic), Lazada Seller Center, Shopee Seller Center, Facebook Messenger for customer support

Scenario answer

Asked: A customer leaves a 1-star review saying their order arrived with the wrong item, and you can see three other orders from the same batch that might have the same problem. The store owner is travelling and unreachable until tomorrow. Walk through what you do right now.

If I see a 1-star review about the wrong item and I notice three other orders from the same batch, I would first take screenshots and document everything — the review, the order details, which items were shipped — so I have a clear record. Then I would reply to the 1-star review apologising and saying we are addressing the problem immediately. I would message all four customers to apologise and ask them to confirm what they received. For the customer who left the review, I would offer to send the correct item and arrange the return of the wrong one. I would message the store owner right away explaining what happened, what I found in the orders, and what I have already done. Even if they are travelling, I want them to know as soon as possible because this could affect the store's reputation. I would ask the owner what they want me to do for the other three orders before I offer them replacements, since sending out replacements might have a cost impact that the owner needs to approve first. I would keep a record of everything I did and the outcomes for each customer.

Work sample

Asked: Pick any e-commerce platform you've used. Describe your process for listing a new product from scratch — photos, copy, pricing, variants, SEO — and the one check you'd run after it goes live.

LISTING A NEW PRODUCT ON SHOPIFY Here is how I would list a new product from scratch on Shopify: 1. First I would gather all the product information from the supplier or owner: the product name, description, photos, price, variants (sizes, colours), weight, and dimensions. 2. In Shopify I would go to Products > Add product and fill in the title, description, and price. For the description I would write clear, readable copy that explains what the product is and why a buyer would want it. 3. I would upload the product photos and make sure the main photo is the clearest, most attractive image. 4. I would set up the variants — if the product comes in different sizes or colours, I would add each one as a variant with the correct price and SKU. 5. I would fill in the shipping information (weight and dimensions) so the shipping calculator works correctly at checkout. 6. I would add basic SEO information: the product title as the SEO title, and a short description in the meta description field. 7. I would set the product status to Active when everything is ready and do a final check to make sure all the information looks correct. The one check I would run after going live is to view the product page as a customer to make sure everything looks right and the buy button works.

Availability

Full-time, 8pm–5am PHT (8am–5pm US Eastern in summer, 7am–4pm in winter). Available immediately.

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